الكتب الالكترونية

عدد الكتب: 1 - 15 /15
978-3-031-04980-4
Corporate Finance and Financial Development : An Emerging Market Perspective on a Post-Crisis World / Shame Mugova, Joseph Olorunfemi Akande

This book addresses key issues in corporate finance and explores them from financial development and financial stability ...

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Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation

This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...

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978-3-540-31746-3
Entering Emerging Markets

The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around ...

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978-3-031-07326-7
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

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978-3-031-07078-5
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

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Global Business Strategy : Multinational Corporations Venturing into Emerging Markets

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...

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978-3-8349-9788-3
Indian Life and Health Insurance Industry

Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and ...

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978-3-7908-2044-7
International Finance in Emerging Markets

The book "International Finance in Emerging Markets" reviews contemporary issues in international monetary and financial ...

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978-3-030-81337-6
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

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978-3-540-37449-7
Sovereign Default Risk Valuation

Past cycles of sovereign lending and default in emerging markets suggest that debt crises will recur at some point. In addressing ...

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978-981-15-3473-7
Sustainability Standards and Global Governance Experiences of Emerging Economies

This book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and ...

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978-3-7908-1716-4
The Politics of Exchange Rates in Developing Countries

This book considers the issue of exchange rate policymaking from a political economy perspective. It illustrates both theoretically ...

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978-3-030-33926-5
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

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Transition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future

Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...

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978-981-32-9252-9
Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs

This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...

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عدد الكتب: 1 - 15 /15